The Orange Box – Art Director

What is more iconic for The Home Depot than an orange box? This large multi-media campaign included Newsprint, In-store Collateral, Signage and Direct Mail as well a comprehensive style guide that was distributed to the in-house design team for deployment. The Style Guide was 81-pages in its entirety and took a little over three weeks to develop. I have included a link here in case you want to marvel at all its glory. 

​​Go Green, Think Orange – Art Director

When I initially sat down to concept The Home Depot's first ever Eco Options piece, I keyed in the headline "Go Green, Think Orange" as a reminder to myself that, even though everything was green, it still needed to be on brand. The headline stuck and became the overarching theme for the entire campaign which included Newsprint, In-store Collateral, Signage and Online creative.

​Ashley Rakstis

© 2020 Ashley Rakstis  All rights reserved. 

Brand Standards & Events – Senior Designer Online Advertising

Working with a team of Directors and agencies, my role is to help bring their overall vision to life through the release of Brand Standards and spec perfect assets that I manage on DAM. Wether it’s creating new logos, aprons or generating creative comps, I always jump at the opportunity to reinvent inside our box.