Print

Newsprint Deep Dives – Senior Advertising Designer
Every year presents new challenges and creative opportunities for refresh. Working closely with merchants, agency partners and leadership, these concepts were approved and rolled into production where I oversaw a creative team of eight – sketch through release.

Magazine – Senior Advertising Designer

Online and print.

PRO, PRO Rewards & PRO Rewards Paint – Senior Art Director

While it may be hard to tell here, these pieces versioned heavily – not only by the type of PRO account but also by segment. Each piece could have up to 10 messaging versions which were all created in one shell. I introduced a new way of templating these projects which included heavy use of layers and variable text. The new templates cut down production time, so significantly in fact, that we were yielding 70% profit margins per piece.

Grand Opening – Senior Art Director

See the maps? Those maps were graphically illustrated for every single Grand Opening and were map/location specific. In order too accomplish such a huge feat on an extremely condensed timeline, I created actions and a library of drag and drop elements to help automate the process.

Ashley Rakstis

Martha Stewart Color Inspiration Catalog – Senior Art Director

Originally sketched on a napkin with only 2 hours to design this ultimately became the Winner of the Bronze Award in the 2011 RACie Collateral Category.